We are the United States of Borg.

You will be assimilated.

Resistance is futile.

We will assimilate your cultural and national distinctiveness into our own.

You will be made to serve the process of globalization.

You will adopt American values as your own. You will go to work for the global megacorporations which further the Americanization of the world. You will then spend your income on American products.

You will drink Coca-Cola. You will eat at McDonald's. You will smoke Marlboro cigarettes. You will drive SUVsChevrolets. You will wear American-style clothing. You will listen to music by American artists. You will watch video entertainment produced in Hollywood. You will worship Mickey Mouse.

You will use Microsoft software.

Most importantly, you will speak English. (We apologize to francophones for this necessary inconvenience.)

Resistance is futile.

We will co-opt your culture, so that we may draw off parts of you and make them into our own image. We will adopt words from your language into the English language. We will adopt foods from your culture and adapt them into our own diets.

Your culture will be assimilated. Your culture will be Americanized. Those parts of your culture which cannot be Americanized will be discarded.

You will re-make your economies into American-style market economies. You will re-make your governments into western-style democratic republics. Your people will be allowed to retain their own indivdualities, but only insofar as it furthers the spread of the consumerist values collective. You will be more concerned with individual freedoms than communal values, so as to further the cause of individual consumerism. You will be detached from the natural world. You will remodel your cities into American-style cities. You will live in the suburbs.

The process is global. The process is unstoppable. You will be assimilated.

You will follow the example of previously assimilated nations. The Borg nations of Europe. BorgJapan. BorgCanada. You will join them.

We are the United States of Borg.

You will be assimilated.

Resistance is futile.

Canadian English:
en Canadien:

Good evening.
We are Borg.
Resistance is impolite.
Please wait your turn for assimilation.

Pour l'assimilation en français, veuillez appuyer sur le «2».

BorgCanada Assimilated from The Borg, Canadian Style. Permission is irrelevant.


We are the United States of Borg.

You will be assimilated.

Resistance is futile.

We will assimilate your cultural and national distinctiveness into our own.

You will be made to serve the process of globalization.

You will adopt American values as your own. You will go to work for the global megacorporations which further the Americanization of the world. You will then spend your income on American products.

You will drink Coca-Cola. You will eat at McDonald's. You will smoke Marlboro cigarettes. You will drive Chevrolets. You will wear American-style clothing. You will listen to music by American artists. You will watch video entertainment produced in Hollywood. You will worship Mickey Mouse.

You will use Microsoft software.

Most importantly, you will speak English.

Resistance is futile.

We will co-opt your culture, so that we may draw off parts of you and make them into our own image. We will adopt words from your language into the English language. We will adopt foods from your culture and adapt them into our own diets.

Your culture will be assimilated. Your culture will be Americanized. Those parts of your culture which cannot be Americanized will be discarded.

You will re-make your economies into American-style market economies. You will re-make your governments into western-style democratic republics. Your people will be allowed to retain their own indivdualities, but only insofar as it furthers the spread of the consumerist values collective. You will be more concerned with individual freedoms than communal values, so as to further the cause of individual consumerism. You will be detached from the natural world. You will remodel your cities into American-style cities. You will live in the suburbs.

The process is global. The process is unstoppable. You will be assimilated.

You will follow the example of previously assimilated nations. The Borg nations of Europe. BorgJapan. BorgCanada. You will join them.

We are the United States of Borg.

You will be assimilated.

Resistance is futile.

------------------------------------------------------------------------


I wrote this in late 1997, in response to what I saw as I travelled around the world as a Semester at Sea student. In country after country, I saw the globalization process taking place, the Americanization of the world. Traditional cultures are dying out as the world is homogenized into one common culture, a McDonald's culture. It reminded me of the way the Borg operate in Star Trek, and so I wrote this comparison. As is probably obvious, I have very mixed feelings about the process of globalization.
Every so often, one reads something that puts words to an ill-defined feeling one has had for some time. An epiphanous moment like this happened to me this morning, when my friend Teri sent me an article by Jesse Kornbluth, which was published in MediaBistro.com last week:

"Or maybe it's something else: American culture has stalled. "They" make movies we don't want to see, publish books we don't care to read, release music we can't bear to hear. The answer to every American cultural question is "nothing applies," because there is a schism between the government and the people. The government is crazy and -- belatedly -- most adult Americans seem to know it; the people have no power and the government knows it. Somewhere ahead we sense there's a reckoning, which makes us uneasy if not outright terrified. "
-- From "Innocent Abroad" by Jessee Kornbluth, http://www.mediabistro.com/articles/cache/a4739.asp, 6-JUL-2005


Reading this was an "A-ha" moment. American Culture has stalled. The Empire is now in decline. It's like the rocket has reached it's zenith, the engine has quit, and now we're in free-fall, plunging back to Earth-- and while some of us can sense the danger, many of us can't.

Me, I've always been in the former camp. When Mr. Kornbluth writes, "Somewhere ahead we sense there's a reckoning, which makes us uneasy if not outright terrified," I see myself since the 2000 election. I see my paranoia at 9/11, not that I might be attacked by Terrorists, but that I might be attacked by Americans. I see the pattern of my life being a long run for the Canadian border, because I don't want to be here when that rocket reaches the ground.

I've mistrusted the U.S. media for a long time. Ever since I realized what was going on back in '96, during the sordid Richard Jewell affair, when I was interning for the Minneapolis Star-Tribune, and I began to realize I could never be a journalist. That was when I realized that the American media wasn't interested in the truth, it was interested in sensationalism, and I experienced "herd mentality" from the inside. (I'll tell you that story some other time).

Thanks for sending this to me, Teri. It reminds me of why it is so important to spend time outside the toxicity of American culture.
.

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